LG Electronics says it will begin deliveries of curved OLED television sets next month, making it the first to offer such a product to the public.
The use of organic light-emitting diodes allows screens to be made thinner and more flexible than before.
The 55in (140cm) model will cost 15m won ($13,550; £8,725) and is initially limited to sales in South Korea.
One analyst said that being first to market gave LG “bragging rights”, but suggested demand would be limited.
LG Electronics and its rival Samsung Electronics both showed off curved OLED TV prototypes at the Consumer Electronics Show in Las Vegas in January, but did not announce release dates at the time.
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